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Pureology Products Win Gold

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By: Jamie Matusow

Editor-in-Chief

In a market growing with anti-aging hair care products, not all are true performers. But Pureology Nanoworks Shampoo and Conditioner ($53 each) recently won the gold prize in Good Housekeeping magazine’s Second Annual Anti-Aging Awards in the Shampoo & Conditioner category. Scientists in the beauty lab of the Good Housekeeping Research Institute evaluated hair products that promise gray coverage or make anti-aging or age-defying claims, in all price ranges, and determined that Pureology’s 100% vegan, ZeroSulfate formula delivered extra mild cleansing and innovative anti-aging ingredients that dramatically improve hair condition. In all, 73 products were tested on 579 volunteers, and 17 winning products were selected in seven categories ranging in price from $4 to $53.
 
More info: www.goodhousekeeping.com

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